Blu has been one of the leading brands in the e cig market for a long time already. But just lately (beginning of 2011) they have made some really big changes with their e cigs. Their new 2-part design produces a great amount of vapor and the batteries last long. But the best thing is that they pay a lot of attention to the juice quality. They produce their juice 100% in the US. They are not using propylene glycol in their ingredients, which is stated to be a controversial substance, instead the USP grade glycerin is used.

The Blu Cigs cartridges are patented for their design to produce more and a consistent amount of smoke-like vapour throughout use. There are also 4 great flavors which are unique to Blu and which are produced in the States, using American ingredients (Johnson Creek). You can choose from the cartridge strengths as per your liking, from a range of Full-flavoured cigarettes to the Non-Nicotine cigarettes. The Full flavoured cartridge has 16mg of nicotine, the Light has 12mg, while the Ultra Light has 8mg. A single Blu Cigs cartridge can match up to a whole pack of the regular cigarettes.

The Blu Cigs batteries are also uniquely designed for a longer-lasting life. These are available in white and black. Also, the plastic used in the product is environmentally friendly.

Blu has 3 starter kits available:

• Original Starter Kit ($69.95)
• Premium Starter Kit ($79.95) – includes Social Features*, 2 mini batteries
• Premium100 Starter Kit ($89.95) – includes Social Features*, 2 large batteries

*Social Features: When some other user of blu cigs will be within 50 feet, the pack starts to vibrate and logo lights up, which is a great ice-breaking opportunity. No other e cigarette brand has such a cool feature.

Blu has also disposables available. A 4-pack costs $39.95. These are great for the first time users.

The Original Blu Cigs Starter Kit consists of 5 cartridges, an electronic battery along with a spare one, and a portable USB charger as well as a wall charger. You can choose cartridge strength as per your personal smoking trends.

There are new models of Blu Cigs packs available – with a black or white matte finish. These can hold 5 cartridges and a battery, so when you are away from you charger, you have always a fresh battery or new cartridge when you need it.

The product is popular among smokers since it is economical and doesn’t need a big investment at the start. The best aspect of Blu Cigs is that it comes with a battery that can even be charged on the move. Every battery has a good capacity of 6 recharges. The product also stands out from its contemporaries due to the blue LED device, unlike the Red LED device that can make other cigarettes look exactly like the real thing. The LED also acts as a battery alert.

Finally, since it provides spare parts on most of its components, a single kit of Blu Cigs can last you longer. They also provide free shipping on all orders.